if you go to russia and you put on discovery, it's putin's favorite channel. the people in russia think it is a russian channel so one, our content works really well but it's not just discovery. animal planet also universal, almost 90% of our -- when we develop a show for animal planet we take it everywhere in the world. i.d. as i mentioned has been very successful for us. it's a top ten network in america. in the last nine months we've launched it in over 130 countries. >> "honey boo boo" is not on france. >> tlc is a little different. animal planet, science, discovery, and now i.d., that content works. so we really have a different economic model. if we invest in a show like "gold rush" or we invest in a show with david salmani on animal planet, who will be here in a few minutes or susan lucci we take those shows around the world. those nichz, science is universal. tlc is more difficult. we have to do local content with tlc because it feels like an american channel. >> david is our guest host. we've been asking ceos and business leaders how they are planning